Developed by the World Tourism Organization (UNWTO) and UN Women, the Global Report on Women in Tourism 2010 marks a first attempt to map the participation of women in the tourism industry worldwide. Focusing on five areas – Employment, Entrepreneurship, Leadership, Education and Community – the study presents a detailed picture of women’s involvement in tourism, a sector which, although it has yet to fully harness the enormous potential of gender equality, has the capacity to act as a true vehicle for women’s empowerment. Recommendations for the industry, NTAs and the international community suggest how to move forward with this pressing issue.
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